Maxafi
Pay on Performance Marketing from Maxafi
Brand Protection
‘Brand Protection’ activity can both help and hinder merchants, depending on the strategy employed. We’ve come to appreciate that the most effective and valuable approach is not to simply use your trademark terms or even use your own URL directly. Direct to merchant promotion, where your website is used for the keyword campaign, is both a short-sighted approach for affiliates and does absolutely nothing to protect the brand.
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By creating expertly-crafted campaign sites, we can compliment your current campaign activity. Additionally, we’ll work to ensure generic keyword activity is increased, giving merchants additional benefits through our partnership.

We can also create purely generic keyword campaigns using specially created campaign sites and drive valuable sales and traffic on a wider spectrum of terms. All without any trademark bidding at all, plus it will prevent competitor leakage on products or service terms.

Whichever strategy you choose to employ you can be sure of a fast response to updates, bid adjustments or new offers. On a final note, Maxafi wants to ensure that you are always reflected professionally in all the sites we create. We understand that bad quality sites reflect on you, the merchant, and we work hard to deliver a positive message to all of your prospective customers.